Sr Communications Strategy Manager

Summary

Spearhead the development of captivating internal and external communications that will highlight the New York State Canal Corporation strategic priorities, day-to-day maintenance, and operations along the iconic New York State Canal system as the lead Public Information Officer.

Collaborate with a dynamic team of experts from Public Engagement, Marketing, Internal Communications, Digital departments, and media representatives ensuring that our message resonates across all platforms and leaves a lasting impression in every interaction.

As the face of the Canal Corporation, you'll be responsible for planning and executing informative press conferences and events that will inspire audiences interested in learning more. Your efforts will not only advance the New York Power Authority (NYPA) and Canal Corporation's story, but also establish thought leadership programs and communication events that will strengthen and protect our unrivaled reputation.

If you're ready to make waves in the world of public information and communication, join our team and embark on a journey that will put your skills in the spotlight and make a lasting impact on the New York State Canal Corporation.

Responsibilities

• Draft and create communications that build trust, engagement and a positive reputation with a variety of internal and external stakeholders through existing and new communications channels.
• Deeply understand the strategy and content needs of our Channel partners (e.g. Internal, Web, Social, Email, etc.) to inform content plans, creative development, and holistic stakeholder engagement plans.
• Develop program/project-specific marketing and communications material; manage campaigns and communication planning as directed.
• Support of creation and upkeep of a master editorial calendar incorporating content plans across communications modalities.
• Partner closely with digital/social media to co-define integrated plans and ensure quality execution.
• Help plan and execute  employee events, by developing strategic content agendas, identifying content contributors, shaping and editing presentation materials, and managing event logistics.
• Create content across multiple channels, edit/proofread and/or update communication materials as requested, including presentations, press releases, speeches, industry and community award submissions, websites, newsletters, posters, social media posts, brochures, etc.
• Identify/monitor metrics to assess impact of communications messaging, and summarize/create reports for presentation to management.

Knowledge, Skills and Abilities

• Solid grounding in communications strategy and progressively responsible practical experience in communications and marketing development across many channels.
• Highly developed written and oral communications skills; ability to convert technical information to laymen’s terms and storytelling opportunities.
• Experience with digital communications and social media.
• Ability to develop and implement effective and measurable communication strategies for NYPA as an organization, and the various business units as requested.
• Ability to set division priorities, establish work programs and effectively manage and prioritize multiple projects within varying deadlines.
• Build relationships across NYPA and Canals and remain abreast of their key communications projects for holistic messaging on all communications platforms.
• Help create a collaborative, flexible, friendly and approachable team dynamic – with client services and relationship-building being a top priority.
   

Education, Experience and Certifications

• Bachelor’s degree required. Advanced degree preferred .
• Minimum 6 years of increasingly responsible in corporate communications, journalism, marketing or related field in a demanding communications-focused environment

Physical Requirements

Up to 10% travel primarily within NY State.