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Director Creative Services

Location: 

White Plains, NY, US

Summary

The Director, Creative Services leads the team responsible for the visual identity of NYPA and Canals – including graphic design, videography and photography. This leader will work closely with the Senior Director, Corporate Communications to assist internal clients in ensuring a consistent, creative and forward-thinking direction for all visual assets, from employee-facing communication to social media, website design, integrated marketing opportunities, etc.

Responsibilities

  • Leads the team responsible for the creative conceptualization through production of end-products at NYPA and Canals, including graphic designers, videographers and photographers.
  • Researches, plans, designs, maintains and implements communication assets and vehicles that enhance the NYPA and Canals image, identity and brand.
  • Manage, or partner in managing, all activities that ensure brand consistency and relevance.
  • Oversees and assists in creation of graphic designs (e.g., art, color themes, photographs, web pages) and audio, photography and video to support the organization's image, identity and brands.
  • Develops and maintains the organization's graphics standards, techniques and methods.
  • Works closely with the Corp Comm peers (digital, social, marcomm, etc.), as well as cross-departmentally (IT, Marketing, Events, etc.); and manage a wide variety of external parteners; all in design and development of external-facing channels and collateral.
  • Develop and manage projects with support of team members, incorporating innovative communications solutions and metrics where possible.
  • Must possess a clear understanding of business requirements and the target audience in order to develop a wide range of A/V and design projects (internal and external).
  • Counsel and be comfortable working with all levels of management, directing and influencing highly matrixed teams across business units while upholding the NYPA Values.
  • Strong leadership skills, with a focus on developing team members in both hard and soft skills, and individual development, while fostering a strong team mentality.

Knowledge, Skills and Abilities

  • Creative thinker with excellent written and verbal communication skills
  • Expert ability as either a graphic designer or videographer/editor and must possess advanced skills in technologies and software as related to main area of expertise
  • Understanding nuance, promoting creative license and openness to new ideas is necessary.
  • Ability to adapt both interpersonal communication and end-product style to the demands of the client and/or final audience.
  • Ability to develop effective solutions in the face of a very fluid work environment.
  • Flexible, positive and collaborative under any circumstance, focusing on how to best solve for opportunities and requests.
  • Strong interpersonal communication skills to work effectively at all levels within the Authority and Canals.
  • Strong research, planning and analytic ability.
  • Strong managerial skills with the ability to train and develop staff.
  • Ability to coordinate the activities of all persons involved in projects to assure on-time products that meet goals.
  • Strong computer skills in Microsoft Office Suite, desktop publishing (Adobe) experience a plus; knowledge of digital and social platforms and their use.

Education, Experience and Certifications

  • College degree in design, creative or fine arts, or communications (or related study).
  • Minimum 15 years of experience in primary field of expertise.
  • Minimum 10 years progressive responsibility in a corporate environment.

Physical Requirements

Approximately 10% travel, primarily within NY State.

 

The New York Power Authority is an Equal Opportunity Employer                       

New York is Powered by You

We are a team of over 1,900 energy technologists, IT specialists, business experts, hydro engineers, and other professionals leading the energy revolution. With state-of-the-art technology, advanced R&D, and a modernized infrastructure, we provide New Yorkers with low-cost, clean, reliable power — and we are well on the way to becoming the first fully digital utility in the country. At NYPA, you will be empowered to think big, do good, and transform the energy industry.

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Nearest Major Market: White Plains
Nearest Secondary Market: New York City

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