Integrated Marketing & Media Program Manager (Community Impact)

Summary

The Integrated Marketing & Media Program Manager manages integrated communications that support priority projects and initiatives in local communities where NYPA operates. Towards this end, the Integrated Marketing & Media Program Manager will work closely with colleagues across the organization to develop messaging and content that engages key internal and external stakeholders within our community pillar business units, including workforce development, the Office of Civil Rights and Inclusion (OCRI), supplier diversity and environmental justice. The Integrated Marketing & Media Program Manager will also facilitate and optimize communications with non-profit, foundation and other community-facing organizational media. #LI-CJ1

Responsibilities

• Lead the design and implementation of integrated marketing and media strategies that align with overall business goals, brand positioning and appropriate target audience
• Develop and lead multi-channel communications campaigns that effectively engage target audiences through digital, print, social media, email, events, and other relevant channels with timely delivery and on budget
• Coordinate with employees and manage relationships with external agencies and community partners to deliver high-quality marketing initiatives
• Utilize analytics tools to monitor, measure, optimize and report on the effectiveness of marketing and media campaigns,  performance and engagement
• Conduct market research to inform strategies and identify opportunities for differentiation
• Provide guidance and mentorship to junior team members

Integrated Communications

• Prepare talking points or fact sheets for the NYPA officials representing the Power Authority at the event
• Lead the planning and creation of events/press conferences and provide talking points for NYPA officials as needed
• Proactively create and manage events related to area/project.  Work with Marketing, Brand/Enterprise and BU Heads of area/project to finalize event-driven news releases and with NYPA’s graphics team to create visuals for events
• Lead media relations functions including press reports, research, writing, awards submissions, leading events and conferences
• Primary liaison and expert in assigned Area/Project ensuring excellent media coverage
• Assist in creation of integrated communications planning and provide support for Corporate Crisis Management Team (CCMT)

Marketing Specialist

• Develop, refine, optimize and analyze Customer Relationship Management (CRM) workflows, ensuring high-quality data management, segmentation logic, and performance dashboards
• Translate complex and multi-faceted market data into clear external-facing materials including capability briefs, fact sheets, opportunity assessments, and presentations
• Lead the development of high-quality engagement collateral that distills complex energy concepts into accessible narratives and visuals, aligning messaging with organizational goals

Knowledge, Skills and Abilities

• Highly experienced with layouts and graphic design
• Strong project management skills with the ability to manage multiple projects simultaneously
• Excellent analytical skills with experience in data-driven decision-making
• Advanced communication and interpersonal skills, with a collaborative approach to working with diverse teams
• Creative and strategic thinker with a passion for innovation and marketing excellence
• Up-to-date knowledge of marketing trends and best practices
• Proven ability to work in a fast-moving, dynamic and team-oriented environment
• Strong knowledge of marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principles
• Experience using Microsoft Office Suite, including Power Point

Education, Experience and Certifications

• Bachelor’s degree required in Marketing, Communications, or relevant field
• Minimum 6 years’ experience working in marketing preferred

Physical Requirements

Approximate travel: 10%